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Real ID®
 


Real ID® is our proprietary platform using pre-profiled respondents who have been subjected to a number of quality processes. What is most germane here is that panelists are ''behaviorally fingerprinted'' through a battery of ten segmentations. Each respondent is then assigned to a segment in each of the segmentations.

The distribution of segments is determined through a multi-mode study that is grounded to a battery of reference points and optimized to minimize the difference between the reference points by manipulating the percentage represented in the final standard of each mode.

In the current standard, we found that both river and social network had a negative effect on the fit of the modal combination against the reference points and the resultant blend we utilize is 59% telephone and 41% online panel.

We call this new standard, the Grand Mean Standard™ (GMS).

Real ID® gives researchers:
 
  • Verification of a respondent's identity and uniqueness.
  • Assurance that a real person is answering a survey and that they are appropriately engaged.
  • QMetrics®, quality index identifies the 'worst' respondents.
  • Micro-behaviorally targeted respondents (patent pending).
  • Representative and replicable sample.

  • Click here to view the Real ID® process

    Click here to request a demo of our intuitive easy to use platform.


       Sample Source Auditors      Consistent Track®      Certification Program      Real ID®      GM Standard      Optimum Blending Solutions   

     
     
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